The Fortune Events logo.

Today, Fortune Events is a thriving business with clients in happily-ever-after, and is a brand that is familiar and recognizable to married couples-to-be all over Vancouver.

LOGO ANATOMY

The anatomy of the Fortune Events logo.

We wanted a logo that was personal to the client, yet relatable to their customers. To us, the visual language of a gestural stroke expressed all of that within the logo. It is an abstraction of marriage and of the company’s founders, representing unity.

Variations of the Fortune Events logo against different coloured backgrounds and photographs.

EXPLORATION + PROCESS

The design process of the logo from abstraction to a little more literal. My messy sketchbook of logo exploration for Fortune Events.

We consulted with our client, building their core values as a business to help give shape to their vision. As the client was open to our ideas and expertise, we were given complete creative freedom.

Experimenting with thicknesses of the 'F x J' stroke of the logo.

ROLES

Brand Consultant, Artworker

SKILLS HONED

Brand Consultation, Sketching, Typography, Print Prep, Client Collaboration

TEAM

Francis Arevalo, David Huynh, Julia Wei

CLIENT WEBSITE

eventsbyfortune.com

PHOTO CREDIT

Styled by Fortune Events, taken by Kunioo for WedLuxe.com